What makes SocialTide different from agencies?

We're not an agency that delivers and disappears. SocialTide closes the gap between the company you are and the company the world sees. We bring strategy, brand, design, and development under one roof — then we operate the system over time. You own everything we build. We run it ongoing.

Who are the founders of SocialTide?

SocialTide was founded by Tara C. Wilson (Strategic Director) and Titus Soporan (Technical Director). Tara leads positioning, calibration, and the operating rhythm that keeps systems aligned with business goals. Titus builds the owned infrastructure, intelligence systems, and technical foundation behind delivery.

What does SocialTide do?

Strategy, architecture, and operations for expertise-led businesses. We build and operate the commercial layer that makes what you know visible, findable, and earning beyond the hours you put in — brand, web, content, and intelligence under one team, then run it over time: brand calibration, digital foundation, analytics, content, and an ongoing review rhythm. You own everything. We run it.

About SocialTide | One Team. Strategy, Brand, Design, and Development.

Dogfooded Daily

We run the same system ourselves.

SocialTide runs on the same Growth Infrastructure model we install for clients: owned site infrastructure, API-powered lead capture, content workflows, memory, and ongoing review.

That matters because there is no gap between the system we sell and the system we use. We improve it as operators, not just as marketers writing copy about process.

What We Believe

The principles that guide every decision we make.

Ownership is non-negotiable

Your platform, your content, your data. No lock-in, ever. If we part ways, you keep everything we built. It's yours.

Clarity beats complexity

Simple, coherent systems outperform scattered tactics. Businesses grow when their digital ecosystem is clean, structured, and intentional.

Consistency compounds

Platforms change. Algorithms shift. Brands that show up consistently on owned channels build lasting reach and recognition that compounds over time.

Systems should give energy, not take it

Your digital infrastructure should create momentum and ease, not overwhelm. The right foundation lets you grow sustainably and stay in your zone of genius.

The Operators

The same founders who define the system are the ones who run it. No handoff to junior account managers. You own everything. We run it.

Tara C. Wilson

Strategic Director

Brings a strategist's perspective and an operator's depth to transformation work — closing the gap between what businesses have built and what their market currently sees. MBA, 28+ years across enterprise tech and scale-ups (BlackBerry, Auvik, Rangle.io), and principal at Tara C. Wilson Consulting since 2016.

Leads Brand Calibration, sharpens positioning, and runs the monthly operating rhythm that keeps systems aligned with business goals.

LinkedIn Website

Operations Role

Brand Calibration & positioning
Monthly strategy & course correction
Client relationship & communication
Operating rhythm and decision checkpoints

Titus Soporan

Technical Director

Staff-level product engineer with 15+ years across product, infrastructure, and AI tooling. Cares about building things that are useful, well-crafted, and maintainable. Currently building at the intersection of AI tooling and owned infrastructure.

Owns the build and the founder side: the owned infrastructure you keep, the memory-backed systems behind delivery, and the founder/equity reps that make IP to Income real.

LinkedIn Website GitHub